Brand & Visual Identity

Branding produced by

Austin Martinez

Monogram design with letters K, Y, G and crossed lines, Snapchat ghost icon at the bottom.

KYGO x Snap

AR Partnership

Austin contributed to the development of the brand and visual identity for the Kygo x Snap AR partnership, ensuring a cohesive look and feel across digital and physical touchpoints. She worked closely with cross-functional teams to align the visual language with both Kygo’s artistic brand and Snap’s cutting-edge AR technology. This included shaping the creative direction for promotional assets and on-site branding to enhance audience engagement at the live activations. The result was a seamless integration of AR into the concert experience, amplifying fan interaction and content creation.

A yellow-framed polaroid with '523' and a Snapchat ghost icon at the top, taped to white lined notebook paper with doodles of a phone and headphones.

523 Program

Rebrand

Austin played a key role in shaping the brand and visual identity for Snap’s 523 Program, ensuring a distinct and cohesive creative direction that aligned with the initiative’s mission. She collaborated with internal teams and external creatives to develop branded assets, marketing materials, and visual storytelling elements that elevated the program’s presence. Her work contributed to a strong, recognizable identity that supported the program’s efforts to highlight and empower underrepresented creators in the industry. Watch the 523 promo video to see the branding in action.

Austin developed the full brand identity for Girls Trip Weekend, an e-commerce store specializing in women’s travel accessories. Crafted a visual language that balances fun and adventure, helping establish a strong presence in the competitive lifestyle market.